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Teaching and Research Staff

D?az Mart?n, Ana Mar?a

Díaz Martín, Ana María

Full Professor of Marketing
Office:
Módulo 16 - Despacho 303
Email:
ana.diaz@uam.es
Phone:
(34) 91 497 28 55
Resume CV

Ana Mª Díaz Martín holds a PhD in Economic and Business Sciences from the University of Oviedo. She defended her doctoral thesis on the quality of service in tourism in 1997. In 2006 she joined the Universidad Autónoma de Madrid, where she is currently Professor of Marketing and Director of the Department of Finance and Commercial Research.

She has: 4 recognized research periods, 1 transfer period, more than 50 scientific publications, 6 research awards and 1 entrepreneurship award.

Research

Areas of experience

Strategic Marketing (value creation, human-machine interactions, service failures, innovation in distribution).

Consumer behavior (acceptance of new technologies, perceived quality of service, loyalty).

Research Groups

Co-direction of the group "Consumer Behavior and New Technologies" (TECHNOCONS) at the UAM.

Collaboration with the DIGICOM group (University of Valencia).

Lines of Research

Priority line: Service Marketing, with special interest in the topic of digitalization and value creation in tourism, retail distribution and health services.

Teaching

Subjects taught

Commercial Distribution

Industry Marketing

Marketing Management

Publications

The publications in Spanish can be consulted (and in some cases downloaded) on  Dialnet and ResearchGate.

More information

More information of interest

TFG and TFM topics addressed in recent years:

NEW TECHNOLOGICAL SOLUTIONS IN RETAIL

CO-CREATION OF VALUE IN HUMAN-MACHINE RELATIONSHIPS

ACCEPTANCE AND USE OF E-HEALTH

GREEN RETAIL

EDUCATION IN THE METAVERSE

 

https://www.linkedin.com/in/anadiazuam/

 

 

Facultad de Ciencias Económicas y Empresariales  · C/ Francisco Tomás y Valiente, 5 · Universidad Autónoma de Madrid · 28049 Madrid · España