He holds a PhD in Economics and Business from the Universidad Autónoma de Madrid. He is a member of several research groups working on projects funded by competitive grants. These projects focus primarily on the areas of price strategy, management of power relations in distribution channels, and market share of manufacturer and store brands.
His research has been published in prestigious national and international journals, such as British Food Journal, Journal of Marketing Channels, Journal of Marketing Management, International Review of Retail, Distribution and Consumer Research, Journal of Product and Brand Management, International Journal of Retail and Distribution Management, Revista Española de Investigación de Marketing and Información Comercial Española, among others. The National Commission for the Evaluation of Research Activity has recognized his completion of a consistent six-year research trajectory.
He has presented his work and delivered plenary lectures at various national and international marketing conferences, among them EMAC European Marketing Academy Conference, European Association for Education and Research in Commercial Distribution, International Conference on Retailing and Consumer Services Science, International Atlantic Economic Conference, Jornadas Luso-Espanholas de Gestao Científica, International Conference on Research in Distributive Trades, International Conference AEDEM and Congreso EMARK de Profesores Universitarios de Marketing.
He is also co-author of several books on subjects in Marketing: Distribución Comercial, Los Canales de Distribución de Productos de Gran Consumo, El Consumo en España: Un Panorama General, Diccionario de Comunicación y Marketing, Distribución Comercial, Marcas de Distribuidor, etc.
He has taught marketing in significant institutions in his field, such as the Instituto de Formación Empresarial de la Cámara Oficial de Comercio e Industria de Madrid, and given invited lectures at prestigious foreign universities, including Embry Riddle Aeronautical University, Universidad del Externado de Bogotá (Colombia) and the Universidad de Guadalajara (Mexico).
His administrative activity at the UAM includes positions as Coordinator of the ERASMUS-SOCRATES Programme, Director of the TRU for Marketing, Deputy Head of the Department of Finance and Commercial Research, and currently Vice Dean of Internships and Continuing Education of the Facultad de Ciencias Económicas y Empresariales.
The full text of these articles can be obtained from the meta search engine that the UAM provides for its employees and students. The metabuscador can be accessed from off campus through VPN remote access.
The publications in Spanish can be consulted (and in some cases downloaded) on Dialnet.
Facultad de Ciencias Económicas y Empresariales · C/ Francisco Tomás y Valiente, 5 · Universidad Autónoma de Madrid · 28049 Madrid · España
