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Teaching and Research Staff

Villase?or Rom?n, Nieves

Villaseñor Román, Nieves

Profesora Ayudante Doctora
Office:
Módulo 16 - Despacho 307
Email:
nieves.villasenor@uam.es
Phone:
(34) 91 497 35 48
Fax:
(34) 91 497 87 25
Resume CV

Graduated in Business Administration from the Autonomous University of Madrid in 2007 and PhD in Business Economics from the same university in 2013. In 2010 joined as professor and researcher at the Department of Finance and Marketing of the Economics Faculty (UAM).

She teaches various subjects related to marketing in official undergraduate and postgraduate courses at the Autonomous University of Madrid. She has also taught courses at other centers such as the Chamber of Commerce and Industry of Madrid and several secondary schools. She combines teaching with the coordination of internships for the Master in Marketing Management and with her participation in various research projects.

Author of studies published in academic journals (British Food Journal, International Review of Retail, Distribution and Consumer Research, etc.) and published in professional journals such as Distribution and Consumption. Many of her research results have been exhibited in national (AEMARK) and international (Marketing Trends Conference, EAERCD, etc.) academic conferences.

Research

Areas of experience

  • Store brand

Publications

  • RUBIO, N., VILLASEÑOR, N. y OUBIÑA, J. 2014. Consumer identification with store brands: Differences between consumers according to their brand loyalty. BRQ Business Research Quarterly, pp.1-16.
  • RUBIO, N., OUBIÑA, J. y VILLASEÑOR, N. 2014. Value and store brand identification in food products. British Food Journal, 116(6), pp. 965-983.
  • RUBIO, N., VILLASEÑOR, N. y YAGÜE, M.J. 2014. El papel moderador de la participación del cliente en el programa de fidelización en la formación de lealtad y cocreación del cliente en el ámbito minorista. Ref. libro: Experiencia y comportamiento del cliente en un entorno multicanal: claves de éxito para fabricantes y detallistas, Cátedra Fundación Ramón Areces de Distribución Comercial.
  • RUBIO, N., VILLASEÑOR, N. y YAGÜE, M.J. 2013. Perceived value of retail service and loyalty to the commercial chain: The role of propensity to buy store brands. The International Review of Retail, Distribution and Consumer Research, 23(5), pp. 493-510.
  • RUBIO, N., OUBIÑA, J. y VILLASEÑOR, N. 2013. Brand awareness-brand quality inference and consumer´s risk perception in store brands of food products. Food Quality and Preference, 32, pp. 289-298.
  • OUBIÑA, J., VILLASEÑOR, N. y YAGÜE, M.J. 2013. El papel de las TIC en la creación de beneficios en la cadena de valor de la distribución. Ref. libro: Estrategias de distribución y comportamiento de compra multicanal: tendencias y oportunidades para que el fabricante y el distribuidor rentabilicen sus decisiones de marketing, Cátedra Fundación Ramón Areces de Distribución Comercial.
  • VILLASEÑOR, N., RUBIO, N. y YAGÜE, M.J. 2012. La gestión del valor del cliente en el contexto minorista de bienes de gran consumo. Distribución y Consumo, 125, pp.1-12.

Facultad de Ciencias Económicas y Empresariales  · C/ Francisco Tomás y Valiente, 5 · Universidad Autónoma de Madrid · 28049 Madrid · España