Facultad de Ciencias Económicas y Empresariales

Myriam holds an international Ph.D. in Business Economics from the Universidad Autónoma de Madrid, where she also earned her Bachelor’s Degree in Business Administration. She specialized in marketing and languages at Dublin City University (Ireland).

With over 20 years of industry experience, she began her career at PriceWaterhouse and Peugeot before moving into international marketing management roles at Kodak. She has also worked in consulting and executive education. She teaches marketing courses for corporations and public entities regularly.

Myriam's research interests include topics at the intersection of consumer behavior, technology acceptance, branding, and international marketing. (see Publications).