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Teaching and Research Staff

D?az Mart?n, Ana Mar?a

Díaz Martín, Ana María

Profesora Titular
Módulo 16 - Despacho 304
(34) 91 497 28 55
Resume CV

PhD in Ciencias Económicas y Empresariales by Universidad de Oviedo.

From June 1999 until July 2008, Ana Díaz was an Associated Professor of Marketing at Universidad de Oviedo and since September 2008 she belongs to the finance and Marketing Department at Universidad Autónoma de Madrid.

Qualified by the ANECA as Professor of Marketing since October 2012.

Five research awards and an entrepreneur award by CIADE (project: " Medical Advisor").


Areas of experience
  • Marketing of services: perceived quality, error management and market orientation
  • Tourist marketing
  • Commercial distribution
  • Marketing of generic medicines


The publications in Spanish can be consulted (and in some cases downloaded) on  Dialnet and ResearchGate.

More information

More information of interest

Topics dealt with in final projects carried out by students, during the last 3 years:

  • Social Networks and co-created value
  • On-line promotions: analysis of coupon websites and outlets online from a relational marketing perspective 
  • The luxury fashion market from an e-Marketing perspective. The use of online brand communities.
  • E-health: Use of  Telemedicine services
  • MARKETING plan: lainversionfacil.com

Facultad de Ciencias Económicas y Empresariales  · C/ Francisco Tomás y Valiente, 5 · Universidad Autónoma de Madrid · 28049 Madrid · España